Short answer: "Compare at" figures are the brand's own reference pricing — a direct, honest clarification worth understanding before treating these numbers as independent market comparisons.
Why "the brand's own" is the specific, important qualifier
This directly clarifies that these reference prices come from the company itself, not an independent price-comparison service — a genuinely important distinction.
Why this disclosure appears directly under the pricing section
Rather than burying this clarification in fine print elsewhere, it's placed directly beneath the package pricing — worth appreciating this immediate, relevant placement.
💡 Worth knowing: this same "whose reference price is this?" question is worth asking on any product page featuring a "compare at" or "regular price" figure.
Start feeling grounded again
60-day money-back guarantee.
Claim Your Quiet Nerves DiscountFrom $49 / bottle